No one will need more than 637 kb of memory for a personal computer. - said in the early 1970s – this was a famous misconception by Bill Gates who himself at that time completely underestimated the demand and capabilities of the computer. Unfortunately today we have many marketers who feel that email marketing is not suited to their business, product or services … but can you afford not to be using email marketing?

Just because you don’t trade on-line or that your web site doesn’t change every second week, means that you should stop communicating with your customers using email marketing.  Many business owners and marketers feel that digital marketing is for targeting the youth generation or for on-line trading companies but this couldn’t be further from the truth.  

Relationship marketing is as important as lead generation and as the nation becomes more digitally connected it is not only a successful marketing technique, it is actually how more of our educated society prefer to be contacted.  As email marketing tracks who got your marketing message, who opened it, what links clicked and if the customer wanted further contact, you can easily identify the return your getting for your marketing spend.

Over 40% of business-to-business and consumer customers contacted regularly by email marketing, actively go out of their way to engage with the senders who are building the relationship.  Just because you aren’t selling over the internet doesn’t mean you don’t have a relationship to build with your customers using internet technologies. In today’s competitive environment marketers are constantly trying to find new and innovative ways of keeping customers interested – email marketing has become a pre-requisite of communications not a nice to have.