As many Marketing Managers devote more of their traditional marketing budget to digital marketing. Web and Direct Marketing Agencies are leading the marketing revolution by adopting new communication technologies that will keep their customers ahead of the game.  As Web Content Management systems are now an expected rather than a bonus offering with web site development, many agencies are now asking, what can generate an alternative income stream for very little outlay and more importantly add value and yield direct return on investment on the campaigns delivered on behalf of my clients?  

1. Generation of the email creative and subsequent campaign web site.
2. Management of opt-in data collection and data management
3. Email broadcasting
4. Reporting on who got the email, who opened it and what interested them most
5. Follow up campaigns spawned from the reaction of the feedback and customer interaction

1. Generate sales leads with immediate effect from a single email campaign.  A list of hot prospects can be rated and handed to the Sales Director at the end of each campaign
2. Calculate the cost per sales opportunity with great accuracy from any email marketing campaign
3. Scale with little or no additional impact to the marketing budget
4. Be one of the most effective ways to perform relationship marketing as well as price promotion marketing
5. Created in relatively little time and its results are immediate and visible

A web strategy without email marketing is the equal to a printed brochure being put into a locked cupboard. It is not an effective marketing resource unless it engages and re-engages, helps build relationships and increases brand awareness.