Licensed Software Benefits

Purchasing licensed software has some obvious benefits. If you have the technical resources available and manage your web infrastructure, why not simply leverage the spare capacity in your network to run your email marketing campaigns?

Many Agencies wanting to leverage the benefits of email marketing for their clients and maximize the margins available, quite often purchase a license of Subscribe and install it on a web server either in-house or within a data hosting facility.

ION Technologies can assist with the installation and ensure that all white listing procedures are followed. Along with training on how best to use Subscribe, ION also offers detailed training in how to pitch email marketing to your clients and how best leverage revenues.

As an Agency, you are best placed to offer the entire spectrum of services to your client without the appearance of having “outsourced” the email-marketing element of a marketing campaign. Subscribe will allow you to become an email marketing fulfillment organization.

Some benefits of owning your own email marketing system include:

• Easy to leverage revenues by charging for design, data management, email broadcasting and reporting with 100% margin
• An easy to use interface makes it simple to set-up and control permissions for each client
• Multiple clients can be handled on a single system at no extra cost
• Your clients can have their own branded log-in
• Software interface can be changed to match your Agency house style, thus improving your offering
• No contracts or cost per email allowing for extra leveraging of revenue
• 100% guarantee of data security as you own the software
• Easy systems integration with multiple clients databases via XML
• Greater control as emails go when your ready to send them
• Integrate Sales Lists, Host Prospects Tracking and Surveys with all of your clients web site providing a fully managed end-to-end email marketing solution
• Easy to gain and retain white list status as your IP address is not being shared by multiple companies to broadcast email
• As Subscribe email engine can be throttled to match your network capacity your email marketing can leverage spare capacity