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| Email Marketing Feature List |
| Customisation and Branding |
 Brand the solution as your own |
 Configure the permissions for lists, templates and reports for each client |
| Unlimited database size (Number of unique email addresses) |
| Authorisation allowing clients to send email broadcasts with or without administrator sign off |
| Full database and application support |
| Email or SMS Text notification when broadcast sent for approval |
| Change the interface to match your own house style |
| Limit users permission to view and use lists, templates, content, approval and workflow |
| Content Creation |
| Create HTML, text or multipart emails |
| Unlimited email personalisation |
| Copy and paste HTML templates directly into Subscribe |
| Add attachments |
| Black List watch and Spam Policing |
| Add rich media to emails (such as video or audio clips) |
| Create your own Image library |
| Embed surveys and questionnaires- Development of customer feedback, opt-in, satisfaction survey etc. |
| Sophisticated image editor allows clients to customise content within the template |
| Create and define image library to be used in conjunction with the easy template builder to ensure brand control |
| Campaign Management |
| Integrated high speed mail server |
| Create and cleanse import lists |
| Easy management of hard and soft bounces |
| Automatically manage unsubscribe opt-out |
| Customer Profile Builder- Build web forms, blend them into your client web site, and capture opt-in subscriptions |
| Create online surveys with real-time response graphing |
| Blacklist domain blocking |
| Unsubscribe lists for each site as well as optional global unsubscribe lists |
| Test lists for approval |
| Perform segmentation based on survey response |
| Generate personalised event auto-responders |
| Profile Builder allows recipients to manage their own content preferences |
| Option to block access to content unless user opts-in |
| Segment lists using query builder |
| Detailed Reporting |
| Track open rate, click through rate, individual link success and bounce backs |
| Compare click through rates of HTML v Text version of emails |
| Create reports of opt-outs and export to other systems automatically |
| Monitor email broadcast connections in real time |
| Review individual member history and activity |
| View detailed reporting on campaign timing, retries and total delivery/failure results |
| Compare results from multiple campaigns |
| View ‘forward to friend’ opt-ins |
| Breakdown of opt-in demographics displayed graphically |
| Black list watch and Spam policing |
| Email lists broken down by number of emails per domain |
| Create multiple reports with reporting wizard |
| Campaign Broadcasting |
| Integrated high speed mail server, leaving your corporate mail infrastructure unaffected |
| Supporting multiple domains |
| Email address verification |
| Auto broadcast scheduling |
| RSS feed for streaming report updates |
| Advanced Features |
| Create rolling campaigns |
| Plug-in call to action triggers |
| Integration |
| Integrate lists with external CRM or database systems |
| Control your broadcasts automatically using XML |
| Reporting and feedback to remote databases using XML |
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