Aepona, a company at the forefront of the evolution towards better, more service-rich telecoms communications networks, together with ION, created “Click-Talk-Sell,” a voice-enabled digital direct marketing service.

By integrating the Aepona Universal Service Platform and ION Technologies’ Subscribe Email Marketing software, each email was enabled with a phone me option allowing the customer to easily establish a phone conference with the merchant. Due to the integrated nature of the Aepona solution and Subscribe, all calls are initiated from the Telecom Providers own network. Enterprises that use Subscribe can now give their target customers the ability to click a link and have a call centre agent call them with details of the offer. The call can be free for the target customer, and gives the enterprise the opportunity to rapidly close the sale.

View how it works here »

This integration of systems was so successful, at the 2007 CIM Awards, ION Technologies and Aepona came runner up in the category for Best Marketing Partnership 2007.



Visit the Click Talk Sell website for more info »