Indian broadcaster, Dish TV, has purchased Subscribe in order to enhance communications with over 2 million of its fee paying customers. The deal was closed by ION's Indian partner Buzz Drivers. The New Delhi based satellite channel plans to increase awareness of its brand and drive customers to their website for more information.

Rajat Tandon the CEO of Buzz Drivers says, "This is a very important step into the Indian market for both ION and Buzz Drivers. The internet is a great leveller for doing business with countries across the world. We expect to have several more sales of Subscribe in India during 2008".

Niall McKeown, CEO of ION Technologies said, "We are delighted with the commitment our new partners, Buzz Drivers, have shown to making Subscribe work in the Indian market. Although dealing around the world is now easier than ever due to the internet, it is great to have a partner that understands the cultural differences between East and West".

« back