Warrington based firm Legal-Reports and Services decided to reduce their overheads on print and postage, and the time spent on traditional marketing and move into direct electronic marketing.

“Our target audience is solicitors in the UK. We have several thousand clients and we spend a lot of time and money getting our message and brand in front of them with newsletters sent in the post. After consulting with our clients we found that they actually preferred that we kept in touch with them by email.”

“Once we established that marketing need, the next step was to find the right partner. ION Technologies and their product Subscribe came out top when we compared value and functionality”. Bob McLaughlin - Director

Niall McKeown, Managing Director of ION Technologies went over to visit Bob and brothers Russell and Jason Smart – the business founders. “We worked on strategy, potential content and how best to build templates to maximise on impact”.

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