In conjunction with the Irish Internet Association, ION Technologies is joining with Tibus, to deliver a half day Masterclass (repeated in both Derry and Belfast) to help businesses better understand how to create and leverage real benefit from their online marketing strategies. It is designed for both private and public sectors and will be of particular interest to CEOs of SMEs, Marketing Managers, Communications Managers, Content Writers, Editors, Webmasters and Online Sales personnel.

Details

Book the Derry Masterclass (Wednesday 4th June) online at the IIA website.
Book the Belfast Masterclass (Thursday 5th June) online at the IIA website.

The day's itinerary for the two above events includes :
Registration and coffee at 9am
Formal proceedings commence at 9:30am with a break at 11am
The event concludes at 1pm with an informal buffet lunch
Cost is £55 for IIA members, £95 for non members.

Course outline

Module 1, Successful Email Marketing Strategies Uncovered

• Email marketing 2.0 uncovered
• Irelands most successful email marketing strategies
• Top 10 tips to creating an email marketing strategy

Module 2, 10 Strategies to Maximise your Website Investment

• How to know your customers and what is important to them
• Understand the fundamental differences between offline communication and online communication, and why it matters
• Decide what gets published on your website and what gets binned
• Learn how your customer.s focus on tasks and their completion should radically alter how you view web site design
• Learn how to measure your site's performance

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